For Solana’s major hackathons and announcements, WE produced a series of viral campaign videos that blended cutting-edge AI tools with bold creative concepts.

For the Renaissance Hackathon, my team generated imagery in the style of the great masters—Da Vinci, Michelangelo, Caravaggio—using Midjourney and DALL·E, then slipped in playful modern easter eggs like the Solana phone. We brought these images to life with animation tools including Pika, After Effects, and Blender.

Other campaigns took a similarly thematic approach: Grizzlython played on the “bear market” with mashups of bear clips from movies and commercials; Hyperdrive leaned into speed and futurism with space-inspired edits to jumpstart the hacking spirit; and Showdown channeled anime and kung-fu energy to frame an NFT battle. Each campaign combined sharp editorial style with humor, pop culture, and tech-savvy visuals to make Solana’s community events stand out online.