Caliwater

kids pouch campaign

To help launch Caliwater’s new kids’ pouches, Routine Disaster teamed up with Vanessa Hudgens’ cactus-powered beverage brand to create a playful, sun-soaked social campaign. Shot on location in Los Angeles, the video blends natural textures, vibrant energy, and a touch of Cali-cool to introduce the brand’s latest offering with charm and personality. From concept to final cut, we delivered a piece as refreshing as the product itself. The videos feature Nikki Reed, brooke burke, and rosalie sanchez in addition to vanessa