innova rapid tests

During the height of the COVID-19 pandemic, Routine Disaster partnered with Innova Medical to produce a wide range of content supporting their rapid testing kits. From clinical documentaries shot in high-security labs to clear, concise instructional videos and animated explainers, we covered every angle. We even brought a touch of levity to a heavy moment with comedy-driven pieces designed to inform without overwhelming.

Across formats and tones, our goal was the same: deliver accurate, accessible, and engaging content when it mattered most.